Privacy Policy

Last Updated: February 11, 2026

Introduction

Loonies and Sense Digital Inc. ("Loonies & Sense", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our financial planning tools.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

  • Name and email address
  • Financial data you enter into our calculators and planning tools
  • Account credentials (encrypted)
  • Communication preferences

Automatically Collected Information

We automatically collect certain information when you visit our site:

  • Browser type and version
  • IP address
  • Pages visited and time spent
  • Referring website

How We Use Your Information

We use the information we collect to:

  • Provide and maintain our financial planning services
  • Process your calculations and store your financial plans
  • Send you updates, newsletters, and educational content (with your consent)
  • Improve our website and services
  • Respond to your inquiries and support requests
  • Comply with legal obligations

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. All sensitive data is encrypted in transit and at rest. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

AI-Powered Features

Some features of our Service use artificial intelligence provided by Anthropic (Claude). When you use AI-powered features such as the lifecycle planning interview or dashboard assistant, the information you provide during those interactions may be sent to Anthropic for processing. We do not use your data to train AI models. AI-generated outputs are for informational purposes only and should not be treated as professional financial, tax, or legal advice.

Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through our cookie consent banner and your browser settings. Essential cookies are necessary for the site to function (for example, authentication session cookies). Analytics cookies help us understand how visitors use our site so we can improve our services.

Third-Party Services

We may use third-party service providers to help operate our website, including:

  • Amazon Web Services (hosting and infrastructure)
  • Anthropic (AI-powered planning and educational features)
  • Ahrefs (analytics)
  • Resend (transactional email)

These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data.

Your Rights

You have the right to:

  • Access your personal information
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Export your data
  • Withdraw consent at any time

To exercise these rights, please contact us at hello@looniesandsense.ca

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you our services. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal, accounting, or regulatory purposes. Calculator result permalinks expire automatically after 90 days.

Cross-Border Data Transfers

Our servers and some of our third-party service providers are located in the United States. By using our Service, you acknowledge that your personal information may be transferred to, stored, and processed outside of Canada. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable Canadian privacy legislation.

Canadian Anti-Spam Legislation (CASL)

We comply with Canada's Anti-Spam Legislation. We will only send you commercial electronic messages (such as newsletters or promotional emails) with your express consent. Every commercial message we send includes an unsubscribe mechanism and our contact information. You can withdraw your consent at any time by clicking the unsubscribe link in any email or by contacting us directly.

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

  • Email: hello@looniesandsense.ca
  • Website: looniesandsense.ca

Address for Service:
Suite 250 - #1305
997 Seymour St.
Vancouver, BC, Canada
V6B 3M1