But I don’t understand personal finance!
That's the whole point. You don't need a finance degree to use this app — but you will learn as you go. We built the education system right into the dashboard because knowledge and tools work better together.
Short lessons on the stuff that actually matters
How does a TFSA actually work? What does an RRSP contribution really do to your taxes? How do RESP grants work? What is CPP clawback, and should you care? What's the difference between a defined benefit and a defined contribution pension?
These are the questions that matter — and most Canadians don't know the answers. Not because they're hard, but because nobody taught them. Schools don't cover it. Banks have a conflict of interest. And most online content is either too basic (“save more!”) or too jargon-heavy to be useful.
The learning system has curated, focused lessons on every topic that matters for Canadian personal finance. No filler. No upselling. Just clear explanations tied to the decisions you're actually making.
Research shows that the act of planning itself — not having an advisor — is what drives wealth accumulation. Understanding what you're doing is the first step.
Structured paths, not random articles
You can browse by topic if you know what you're looking for. But if you're starting from scratch, structured learning paths guide you through the concepts in an order that builds on itself.
Start with the basics: how Canadian tax brackets work, what registered accounts are, why contribution room matters. Then move into strategy: RRSP vs. TFSA decision-making, CPP timing, drawdown planning. Track your progress as you go.
Every lesson ties directly back to the tools you're already using in the app. Learning about RESP withdrawal strategies? The lesson links to your RESP plan. Reading about marginal tax rates? Jump straight to your projected tax return to see yours. The knowledge isn't theoretical — it's applied to your numbers, immediately.
You don't need to understand everything before you start. You just need to start.
Your AI assistant learns with you
When a concept comes up in conversation with Loonie, it points you to the relevant lesson. Ask about RRSP contribution room, and Loonie can both calculate your actual room and link you to the lesson that explains how contribution room works and why it matters.
This is the difference between getting an answer and building understanding. Loonie gives you the answer for today. The learning system gives you the knowledge for every decision after that.
60% of people with a formal plan report higher financial confidence. Confidence comes from understanding.
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$99/year. That's it.
Calculators and learning content are free. The planning app is $99/year per household. No credit card required to start.
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